Showing posts with label ocean. Show all posts
Showing posts with label ocean. Show all posts

Wednesday, 12 August 2015

The High Neck Society

Mikai has become the foundation of a High Neck Bikini Society.
It all started with the Front Row Bikini Top. That little black bikini with a mesh insert allowing a woman to
  cover up, while not actually covering up. 

From this bikini, we have created more high neck show stopping bikini tops.
The special thing about the bikini top is its versatile use, the whole bikini goes beyond the beach.
It goes to the festival, to the Sunday drinks, to your holidays and with high pant/high skirt looks.

(The Official Front Row Bikini)
(The RiRi Bikini)
(The Giselle Bikini)

Join the High Neck Society at Mikai by shopping online now.
www.mikai.com.au

Let us know your High Neck Bikini Crush and where we should take it next!

Monday, 3 August 2015

Top 3 Insta Beach Babes

So I could tell you about the top 3 traditional all time beach babes in the world but with social media taking over the world - I wanted to share my top 3 personal favourite social influencer beach babes for you to follow on Instagram. 



1. Alexis Ren @alexisren
If you have never visited her Instagram, do yourself a favour and visit it right now. She is your ultimate beach babe. I don't know if I am more sold on the fact that she looks awesome in a bikini, or perhaps its the lifestyle. The easy going yet luxurious lifestyle model Alexis lives with her all too contagious happiness makes her hard not too love. One week she is in the Bahama's and the next she is in Greece, all her images are beautiful and full of emotion. 














2. Katya Henry @katyaelise 
Basically, if you follow her you would know her 1.4 million followers all do so in envy. Katya Henry not only has the best bikini body ever, but has a great booty at the same time. She isn't your standard beach babe because she is totally badass too. Katya at 21 years old is absolutely killing it - we wish we could have her bikini body and fast paced lifestyle too! 














3. Renee Somerfield @reneesomerfield
She is the combination of Goddess and down to earth Aussie.  Total Beach bombshell Renee Somerfield, she is like the aussie version of Alexis Ren...except, well... she is our very own prodigy! Supplying us with endless envious bikini photo's and a short snippet of her lifestyle she is very easy to love, just like her huge beautiful puppy dog! 
















Got a Insta Beach Bikini babe you think we should keep our eye on? Let us know your Top 3 Picks!

Follow @mikaiswimwear on instagram.


Monday, 4 May 2015

What does MIKAI actually do?

The 5 Major Responsibilities of a Swim Designer/Business Owner:

Someone asked me the other day.... "So what do you actually do?, what do you do for Mikai if you don't make the swimwear?"

It made me think... well what do I do? I don't make the swimwear so I don't really do much at all.... haha ;)...

1. The Design Phase
Making a swimsuit idea come to life isn't as easy as it sounds...
It all starts with that little drawing, then create the pattern and material sourcing. Each one of those little phases in themselves require so much time and effort. It can take me almost 4 weeks to put together one style and around 3 months for a full collection.

2. The Shooting Phase
I become a photographer for my brand shots. It allows me to get the exact looks I am after. It works for me, and my friends who are mostly the models! It is a long day, but I always try to make it as fun as possible. Oh, and when no models are available, I happen to become a model too!

3. The Marketing Phase
I am ready to sell! Not before I get an "action plan" ready thought. I set myself goals, how I am going to reach my intended audience, listing my strategies, setting the price points and how I am really getting my product out there which leads into the next phase.

4. The Advertising Phase
Different from the market plan phase because this involves another expense, the expense of negotiating with potential advertisers. The people who have a similar target market, represent the lifestyle and all round correspond with my brand that allow me to reach a wider audience. 


5. The Final Phase
The final phase doesn't feel so final because it is a continual phase. The orders come through, then they are packaged and ready to ship. This relationship doesn't end there though... The intent is to be long-term, so now the cycle begins again. 

All in all, I think the one part I don't do for Mikai (manufacturing) makes up for all the other parts I do DO! It is truly a full time job, presence is required, planning is required and so is action. It isn't easy, but you can ask anyone running a business and their response will be the same. Nothing is easy. 
Hope this tell's you a little more about what I do for Mikai.

Much Love,
Mikhailla xx 



Tuesday, 15 July 2014

Livin' Life in a Bikini

Welcome To Spring/Summer 15

Mikai is all about "Livin' Life in a Bikini" and I ask you to do exactly that as soon as the sunshine turns the heat up enough to enjoy a day at the beach, pool, backyard, boat or wherever the sunshine takes you.


I wanted to take the time to introduce some of the prints coming to our Spring collection. I hope to launch this collection beginning of September as the temperature begins to rise in beautiful Australia! In the mean time I will be designing more prints & styles to add to our Spring & then Summer collection!



These beautiful prints will be featured in the Spring Collection, designed exclusively in America with a designer we are working closely with and we will be using new techniques to our designs such as creating reversibles, mesh inclusions, print-mismatch and the all important unique styles/strapping systems! All of our manufacturing is done RIGHT HERE in Australia! Alot of people didn't know that, so we wanted to let you know that everything is AUSTRALIAN MADE which we highly support! I cannot wait to show you all that I have been working on because a lot of time, effort, time, effort, timee... haha I could go on but a lot goes into making one simple design and it wouldn't be possible without the continual support of Mikai lovers purchasing from www.mikai.com.au and the team working closely to make this all possible, so thank you!

I wanted to also let you know we will be introducing a premium range! This range will feature prints designed from complete scratch by myself! This is a very exciting thing! Whilst all the prints featured in my collections are exclusive, prints designed from scratch mean that no one ever or anywhere in the world can physically replicate them without breaching copyright laws! The premium range will hopefully feature in the upcoming Spring Collection as well!

I would love to know any names you think are suitable for my upcoming collection and I hope this gives more in sight to the behind the scenes of my world... after all your reading all things mikai! So don't forget to follow my journey on the below links!

xx Mik

www.mikai.com.au
info@mikai.com.au
allthingsmikai.blogspot.com.au
(Instagram) @mikaiswimwear
www.facebook.com/mikaiswimwear